Here are the two cover designs for The Age of Earthquakes: A Guide to the Extreme Present, both rendered and designed by Wayne Daly. The one on the left is the Penguin UK edition (echoed in the German edition), which sets the title in a bespoke captcha font. What are captcha?
You all know.
They’re the ever primitive looking warped writing used by computers to determine if you are also a computer or a human. They’re the machine version of the Turing test on us.
At their very best — or worst — it does feel like only another computer could decipher certain captchas, leaving us effectively locked outside our own existential homestead.
We assume that captchas belong to Web 1.0, to a clunkier, Netscapey era of the Internet. But they’re around just as much — in more or less sophisticated forms. In fact, they illustrate the way in which the Internet is ‘chronochaotic,’ suffering olde bits of technology in tandem with the swooshiest HTML 1000 PRO (I made that up. I think). During the design process for AOE, we therefore liked the idea that our cover would effectively be this machine-Turing test for the reader, as well as another kind of test whereby some people will recognise the allusion to captcha, and others, simply will not.
The cover on the right is for the US edition, published by Blue Rider (also part of the Penguin Random House Group). Here, an illustration entitled Luxury Melted Earth by Alex Mackin Dolan, originally sent in as black and white:
has been artfully colourised and then even more artfully placed on top of a holographic foil.
We always imagined the front cover of the book — a paperback with an identity crisis — to be a kind of screen, so, it was thrilling to be given the go ahead with the holographic foil by our American colleagues. The insides of AOE are strictly black and white, following the example set by Quentin Fiore in The Medium is the Massage:
so, it’s important that the exterior has a chromatic, even tactile quality. The holo-foil is again both contemporary and also quaintly 60s or 70s, as if lasers and space travel have just been invented, and express the frontier of now. A time when Carl Sagan was our guide through the universe:
Notice the name at the bottom. Jerome Agel. Oft forgotten genius svengali who gave birth to some of the most important experimental paperbacks of the later 60s and early 70s, including the McLuhan/Fiore The Medium is the Massage:
Outrageously, Agel’s name was not included on the original Penguin cover from 1967, but, the current re-print amends this, and says, “Co-ordinated by Jerome Agel,” which goes some of the way — but arguably not far enough. For that, I recommend the brilliant The Electric Information Age Book which restores Agel’s cultural and intellectual significance. It’s because of Agel that I’ve come to think of the paperback as a piece of always-new technology. A Papeback OS, as it were.
Doug’s simple request to Wayne was that the cover should “feel like a classic Penguin paperback.” And this time-travel logic continued in the brief for the insides, too: “Wayne, the reader should be able to open our book somewhere and it feels like 1967. Then open it elsewhere and it’s 2015.” Just like the bumpy contours of the Internet itself.
We hope we’ve succeeded.